This chapter explores some of the ways in which feminist scholars can investigate the diverse interconnections between gender, world politics and popular culture, including the gendered intertextuality of popular culture and world politics. It focuses almost exclusively on mass media cultural texts, produced in and for Anglo-American audiences. The chapter examines different approaches to the study of popular culture, paying particular attention to methods developed and deployed by feminists and gender theorists. It describes ways in which the gendered analysis of popular cultural texts and practices can be approached with regard to three key themes: production, representation and consumption. The chapter emphasises the importance of analysing how representations are interpreted by people in particular contexts, which allows people to move beyond an understanding of gender as defined by 'innate', 'natural' or 'biological' sexual differences between men and women.